ATTENTION:  Business owners who use email to SELL

EmailSmart Articles

What Can Change in 18 Months?

It’s amazing how much can change in less than 18 months.  In February last year, I posted something on Facebook that started by saying “Right now, my business is more than £40,000 under water because of the decisions I made last year. I’ve got the cold from hell....

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How to Re-Engage Your Audience

In last week’s blog, I explained why it’s so dangerous to continually send emails to all of your unengaged contacts - these are the ones that might not have opened any of your emails for weeks, months or longer. Today I’m going to explain how to reach out to your...

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The most dangerous email addresses of all

Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I'll recap on the four pillars of deliverability that can all affect whether or not the emails that you send...

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IP Reputation – the good, the bad and the ugly

Today I'm writing about something that’s not always fully understood and I’m going to do my best to debunk a few myths along the way. IP Reputation, also known as Server Reputation, used to be one of the most important factors that determined whether or not your...

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Why Authentication Matters

I often talk about the four key pillars of deliverability that spell out the word RACE – they stand for Reputation, Authentication, Content and Engagement. Today I’m going to talk a little more about Authentication, one of the ways you can increase your chances of...

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