EmailSmart Articles

The most dangerous email addresses of all

Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I'll recap on the four pillars of deliverability that can all affect whether or not the emails that you send...

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IP Reputation – the good, the bad and the ugly

Today I'm writing about something that’s not always fully understood and I’m going to do my best to debunk a few myths along the way. IP Reputation, also known as Server Reputation, used to be one of the most important factors that determined whether or not your...

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Why Authentication Matters

[This post was originally written in 2020 and has been recently updated in light of Google and Yahoo’s requirement for marketing emails to be authenticated using DKIM and DMARC from February 1st, 2024] Our unique SMART method to improve email performance makes it easy...

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Engagement: The Holy Grail of Email Deliverability

An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the...

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