EmailSmart Articles
Smart Stats: 30-Day Engaged Report
Today, we are digging into some of the reports you’ll find in your Smart Stats (part of our Deliverability Dashboard App Suite).But before we do, here is WHY you must be paying attention to the engagement of your list.In today's world of AI spam filters, it is not...
What is Email List Optimization?
Email List Optimization is about maximizing the longevity of engagement with your email list so that you add value to their life while becoming a trusted authority so that people want to do business with you.Maximizing email engagement works because:Engagement =...
The Problem 90% of Online Businesses Don’t Realize They Have that’s Costing You Sales
In our last blog post, we mentioned we can help you make more money for longer from your existing email list. But it’s not through advanced copywriting, superior offer creation, or master salesmanship…Which probably got you thinking… HOW?We’ll tell you more about that...
Why Businesses Love Email
Today, we start a different conversation…At EmailSmart, we’re best known as the go-to email deliverability experts - the ones you turn to when your emails are going to spam or, worse yet, not getting delivered at all.Email Deliverability is crucial, especially with...
How to Transform Your Content
The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox. Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...
Engagement Tracking Explained: Opens and Clicks
Some of the most common questions we get asked are around open rate reporting and click rate reporting. In particular, what can we trust? And what should we be looking at? In this post, I've answered three related questions that we've received recently. Question 1:...
Email Engagement
Managing your email engagement is vital. If you don't do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you'll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in particular uses the...
9 Ways to Maximise Engagement With Your Audience
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next (and most important) step is figuring out how to keep them happy and engaged with your content. These days mailbox...
The Cold Hard Truth About EmailÂ
Do you know how email really works? Did you know that your emails are NOT guaranteed to land in the inbox of your recipient? Once we hit the send button it’s all too easy to think that someone will soon be sitting back reading your emails and engaging with you,...