EmailSmart Articles
Smart Score – New Lead Click Rate
Imagine spending thousands of dollars on lead generation without realizing up to 50% of your ad spend is wasted. Sounds crazy right?Well... After analyzing the email performance data for thousands of businesses we’ve discovered that for many businesses up to 50%...
The Simplest Way to Identify Issues with Your Email List
Ever since Apple introduced Mail Privacy Protection, accurately tracking email performance has become more challenging. However, there’s still a simple way to check your email performance and determine if you need to dig deeper. If you do need to investigate further,...
How to Break the Rules and Still End Up in the Inbox
Over the years we have come up with various acronyms to describe best practices for sending emails. These include:RACE for managing your email list (Reputation, Authentication, Content & Engagement)& WILF for Email Content (Words, Images, Links...
What’s EmailSmart Defender?
EmailSmart Defender is part of our Deliverability Dashboard suite of apps designed to help you make more money for longer from your existing email list. It makes managing your email list quick and easy while also serving as an advanced diagnostic tool and a key...
Smart Stats: 30-Day Engaged Report
Today, we are digging into some of the reports you’ll find in your Smart Stats (part of our Deliverability Dashboard App Suite).But before we do, here is WHY you must be paying attention to the engagement of your list.In today's world of AI spam filters, it is not...
What is Email List Optimization?
Email List Optimization is about maximizing the longevity of engagement with your email list so that you add value to their life while becoming a trusted authority so that people want to do business with you.Maximizing email engagement works because:Higher Engagement...
The Problem 90% of Online Businesses Don’t Realize They Have that’s Costing You Sales
In our last blog post, we mentioned we can help you make more money for longer from your existing email list. But it’s not through advanced copywriting, superior offer creation, or master salesmanship…Which probably got you thinking… HOW?We’ll tell you more about that...
Why Businesses Love Email
Today, we start a different conversation…At EmailSmart, we’re best known as the go-to email deliverability experts - the ones you turn to when your emails are going to spam or, worse yet, not getting delivered at all.Email Deliverability is crucial, especially with...
How to Transform Your Content
The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox. Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...