EmailSmart Articles

Smart Score – New Lead Click Rate

Imagine spending thousands of dollars on lead generation without realizing up to 50% of your ad spend is wasted. Sounds crazy right?Well... After analyzing the email performance data for thousands of businesses we’ve discovered that for many businesses up to 50%...

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What’s EmailSmart Defender?

EmailSmart Defender is part of our Deliverability Dashboard suite of apps designed to help you make more money for longer from your existing email list. It makes managing your email list quick and easy while also serving as an advanced diagnostic tool and a key...

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Smart Stats: 30-Day Engaged Report

Today, we are digging into some of the reports you’ll find in your Smart Stats (part of our Deliverability Dashboard App Suite).But before we do, here is WHY you must be paying attention to the engagement of your list.In today's world of AI spam filters, it is not...

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What is Email List Optimization?

Email List Optimization is about maximizing the longevity of engagement with your email list so that you add value to their life while becoming a trusted authority so that people want to do business with you.Maximizing email engagement works because:Higher Engagement...

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Why Businesses Love Email

Today, we start a different conversation…At EmailSmart, we’re best known as the go-to email deliverability experts - the ones you turn to when your emails are going to spam or, worse yet, not getting delivered at all.Email Deliverability is crucial, especially with...

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How to Transform Your Content

The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox.  Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...

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