by Evan Samurin | Sep 24, 2026 | Email List Optimization
If you use a service that promises to improve your email reputation through automated engagement, review how it works. Validity’s new Heatwave blocklist targets synthetic reputation warming, making those shortcuts worth a closer look. Validity’s announcementThink...
by Evan Samurin | Sep 9, 2026 | Email List Optimization
TLDR: Google has removed Domain Reputation and IP Reputation from Postmaster Tools, but that does not mean reputation stopped mattering. If email is an important part of your marketing and revenue, you now need another way to spot reputation problems before they...
by Evan Samurin | Aug 13, 2026 | Email List Optimization
Times have changed. Your marketing has to change with them.The Direct AnswerIf your conversions, clicks, engagement, or profits are declining, the problem may not be that your marketing stopped working.The bigger problem may be that your marketing was built for a...
by Evan Samurin | Mar 12, 2026 | Email List Optimization
Protect Your Inbox Visibility. Protect Your Revenue.Direct Answer: What Is Inbox Visibility and Why Does It Matter?Inbox Visibility is how consistently your engaged subscribers actually see your emails in their inbox.When Inbox Visibility declines, clicks drop. When...
by Evan Samurin | Nov 6, 2025 | Email List Optimization
The Psychology of Email Interaction, and Why It’s the Hidden Key to DeliverabilityUnderstanding how people interact with emails is no longer just about creative writing or clever design. It’s about psychology, trust, and timing.Most marketers look at open rates and...
