The Cold Hard Truth About Email 

by | Jul 19, 2023

Do you know how email really works?

Did you know that your emails are NOT guaranteed to land in the inbox of your recipient?

Once we hit the send button it’s all too easy to think that someone will soon be sitting back reading your emails and engaging with you, however the reality is very different. 

Email was first developed in the 1970’s and a lot has changed since then!

Originally designed for simple communication between users on the same computer or within a very limited network, these days email is far more complex.

Email is no longer about basic words, it’s links and GIFs, memes and colorful pictures. 

Email is about fancy selling pitches, teaching and sharing incredible knowledge and stories. 

Due to the general collapse of physical offices and high street trading, email is also now a vital lifeline for many businesses.

Email is faster than post and now accessible by computers, smartphones, watches, tablets, and you have the pick of a wide variety of email providers. 

In many cases email has replaced the telephone- having the potential to land your communication in front of someone within a few seconds. Email bridges the gap between you and your customer in a unique way. 

Sadly, with the amazing development of technology over the years, the darker side of the email world has also developed. Scammers, spam traps, bots and phishing to name a few have become everyday perils and there are now certain rules and legal obligations to follow.

Fail to adhere to these and your email will more than likely end up as spam. 

The rules that email providers have brought in, not only protect your recipients, but also yourself as senders. Your reputation is on the line and you can end up in ‘Google Jail’, banned from inboxes and all the money you spent on ads going down the email drain in a heartbeat.

The good news is that by following the simple rules you can avoid landing in spam!

Email is still one of the most effective and successful means of communication. 

We have analyzed email performance data for thousands of businesses and this, combined with our many years of experience and knowledge in this field, has enabled us to create our software and tools to help you. 

Our free SmartScore will analyze your current email performance and show us how we can help you to improve and achieve the best results.