EmailSmart Articles
Email Engagement
Managing your email engagement is vital. If you don't do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you'll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in particular uses the...
9 Ways to Maximise Engagement With Your Audience
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next (and most important) step is figuring out how to keep them happy and engaged with your content. These days mailbox...
The Cold Hard Truth About Email
Do you know how email really works? Did you know that your emails are NOT guaranteed to land in the inbox of your recipient? Once we hit the send button it’s all too easy to think that someone will soon be sitting back reading your emails and engaging with you,...
Mind The Spam Trap!
Email providers work in mysterious ways to catch those pesky spammers and stop them from reaching our inboxes. But sometimes, even a well-intentioned email marketer can fall into a trap and harm their sender reputation.I’m going to walk you through the different types...
Blooper!
No matter what Evan says, it was not my fault! https://vimeo.com/765839094/8c70768a0c
In Memory of Whiteboy
❤️ No longer with us, but never forgotten ❤️
Why open rates still matter
When I was speaking at the recent Inbox 2022 event, I received a lot of comments from people where they quoted various email marketing experts who say "don't pay any attention to open rates". In my opinion, it's a big mistake to ignore open rates. Here's why. The...
Why deliverability is a dirty word
Evan and I prefer not to talk about deliverability if we can help it, and here’s why: It’s often seen as complex, scary and technical. Or, worse, it’s seen as someone else’s problem. It’s very common for people to say “The email platform I use has poor...
The End of Email Open Tracking (As We Know It)
Just in case you've not seen the announcement, a press release from Apple earlier this week has sent shockwaves through the email marketing world.What are Apple doing?To cut to the chase, Apple are going to block the invisible tracking pixels that tell your email...