by Adrian Savage | Jul 21, 2023 | Deliverability
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next (and most important) step is figuring out how to keep them happy and engaged with your content. These days mailbox...
by Evan Samurin | Jul 19, 2023 | Deliverability
Do you know how email really works? Did you know that your emails are NOT guaranteed to land in the inbox of your recipient? Once we hit the send button it’s all too easy to think that someone will soon be sitting back reading your emails and engaging with you,...
by Adrian Savage | Jul 7, 2023 | Deliverability
Email providers work in mysterious ways to catch those pesky spammers and stop them from reaching our inboxes. But sometimes, even a well-intentioned email marketer can fall into a trap and harm their sender reputation.I’m going to walk you through the different types...
by Adrian Savage | Oct 31, 2022 | Deliverability
No matter what Evan says, it was not my...
by Adrian Savage | Jun 11, 2021 | Deliverability
Just in case you’ve not seen the announcement, a press release from Apple earlier this week has sent shockwaves through the email marketing world.What are Apple doing?To cut to the chase, Apple are going to block the invisible tracking pixels that tell your...
by Adrian Savage | Jun 7, 2021 | Deliverability
I’ve had a lot of fun recording podcasts in the last few months. Here are some of the ones that have already published – they’re a great way of finding out more about me, the software I’ve created and how to get even more emails delivered to...