“Your Email Went To My Spam Folder!”

by | Feb 23, 2021 | Deliverability

  The irony! I specialise in email deliverability, but I still receive messages like that from the people I send emails to.      The good news is that I’m not alone. Even emails sent by YouTube (owned by Google) can end up in the Google (Gmail) spam...

Consistency

by | Jan 28, 2021 | Deliverability

Doing something consistently is one of the most important factors of success in business. But did you know that it’s also vital when it comes to getting more of your emails in front of more of your audience? Scroll down if you want to jump straight to the part...

Should You Re-Send to Un-Opens?

by | Jan 21, 2021 | Deliverability

In this three-minute video, I’ll quickly explain why it’s no longer a good idea to re-send your email broadcasts to the people who didn’t open it the first time round. And check out the link below, I really recommend...

1 Billion Not Out

by | Jan 14, 2021 | Deliverability

1 billion not out. Not a bad cricket score If you ever wanted proof that nothing is ever as bad as it seems, here it is.6 years ago, I had to let all my team go, close my business and, just a few months later, go personally bankrupt. This is something I’ve not...

Introduction to Authentication

by | Jan 7, 2021 | Deliverability

Getting your authentication right is vital. If you don’t, you’re risking many of your emails going to spam, even if you’re doing everything else right. All three authentication methods described here can only be set up if you have access to your DNS...

Overwhelm

by | Jan 7, 2021 | Deliverability

Nobody likes overwhelm. If, like me, you’re an entrepreneur, getting into a state of overwhelm can be particularly challenging.As someone who’s sensitive at the best of times, overwhelm really gets to me. I start thinking about everything I need to get...