New Year, New Sending Habits

Happy New Year! I’m looking forward to 2021 being the year we all get our freedom back. Almost everyone in the world has been affected to a greater or lesser extent by some sort of restriction to movement or social contact thanks to Covid. From a personal point...

The Results Are In!

If you read my last blog, you’ll hopefully know that I was going to conduct a split test to find out whether sending from my old domain was still getting better results than sending from the Deliverability Dashboard domain. So… The Results Are...

How to Split Test Properly

I recently switched my email sends from an old domain to the Deliverability Dashboard domain.I wasn’t totally surprised to see the open rates were lower when I sent from the new domain, but that might have been because of the actual email or content or lots of...

How Well Do You Know Your Audience?

If you saw my email earlier this week, you’ll already know that I’m presenting at the Inboxed Summit, which is happening in a couple of weeks from now.  On Monday of this week, I was lucky enough to be invited to record the Q&A panel session with four other...