by Evan Samurin | Aug 12, 2024 | Email List Optimization
Ever since Apple introduced Mail Privacy Protection, accurately tracking email performance has become more challenging. However, there’s still a simple way to check your email performance and determine if you need to dig deeper. If you do need to investigate further,...
by Evan Samurin | Aug 5, 2024 | Email List Optimization
Over the years we have come up with various acronyms to describe best practices for sending emails. These include:RACE for managing your email list (Reputation, Authentication, Content & Engagement)& WILF for Email Content (Words, Images, Links...
by Evan Samurin | Jul 29, 2024 | Email List Optimization
EmailSmart Defender is part of our Deliverability Dashboard suite of apps designed to help you make more money for longer from your existing email list. It makes managing your email list quick and easy while also serving as an advanced diagnostic tool and a key...
by Evan Samurin | Jul 22, 2024 | Email List Optimization
Today, we are digging into some of the reports you’ll find in your Smart Stats (part of our Deliverability Dashboard App Suite).But before we do, here is WHY you must be paying attention to the engagement of your list.In today's world of AI spam filters, it is not...
by Evan Samurin | Jul 15, 2024 | Email List Optimization
Email List Optimization is about maximizing the longevity of engagement with your email list so that you add value to their life while becoming a trusted authority so that people want to do business with you.Maximizing email engagement works because:Higher Engagement...
