Why Businesses Love Email

by | Jul 1, 2024

Today, we start a different conversation…

At EmailSmart, we’re best known as the go-to email deliverability experts - the ones you turn to when your emails are going to spam or, worse yet, not getting delivered at all.

Email Deliverability is crucial, especially with the new requirements from Google and Yahoo for bulk sending. 

Why is Deliverability Important? 

Well it’s really simple… first off, Email Deliverability is in your control.  It is not based on the provider you use to send email from.

If you have poor deliverability (a bad email reputation) your emails will go to spam if not be blocked all together. 

If you have good deliverability (a great reputation) then your emails will make it to the inbox, which gets more people reading your emails… more people clicking your links... more people spending money with your business! 

However, Email Deliverability is just one piece of the puzzle for getting the best results from your email list.

Email should be the highest converting marketing and sales channel for your business, consistently turning leads into customers and customers into repeat customers.

  • Did you know 52% of consumers made a purchase via email in 2023
  • 59% of consumers say marketing emails influence their purchase decisions
  • 80% of small and midsized businesses say that email marketing is their most important online customer retention tool
  • McKinsey & Co discovered that email is 3X more likely to convert a prospect into a customer, with a 20% higher Average Order Value (AOV) than someone just following you on social media.
  • Moreover, email has a 3800% ROI

So, how much of your business’s revenue is coming from email?

If it’s not where you’d like it to be, we can help.

Today, we are kickstarting a series of blog posts where we’ll share our powerful 3-step framework for maximizing the value and longevity of your email list, including real-life examples so you not only learn the theory but see how to put it into action.


“Email List Optimization - How to Make More Money for Longer from Your Existing List”

Email List Optimization is about maximizing the longevity of engagement with your email list, because if you hold someone’s attention, plus have great offers that solve their problem, at a price they’re willing to pay… you’re going to make more sales.

If you’re still in the early stages of your business, we may not be your best guides but what you’ll learn from this series which will be very valuable down the track…

if you already have great offers and a list that’s growing, then you’re absolutely going to love this series.  You’ll discover insights about maximizing the value and longevity of your email list that you’ve never heard anywhere else.

Here’s just some of what to expect:

  • Are looking just at open rates, click-through rates, and opt-out rates killing your chances of having a profitable list?
  • Discover what’s really happening with your list by getting your hands on the new Google Analytics” for email lists… and the best part is it’s FREE!
  • Does “email them until they buy or die” still work in 2024 or is it the gateway to a dead list?
  • Are traditional Win-Back campaigns overrated… here’s what to do instead
  • How one company used Email List Optimization to increase their revenue from email by nearly 50%.

We hope you find this series helpful and eye opening. The blog posts for the Email List Optimization series will be published every week for the next several weeks.

If you’re looking for specific feedback on how to make improvements with your email list, here are some of the ways we can help:

  1. 1
    Join our EmailSmart Community Facebook Group to ask questions, share your ideas and hang out with other cool entrepreneurs.
  2. 2
    See if you pass Google and Yahoo’s email authentication requirements by using our FREE Email Authentication Checker (works with any email platform).
  3. 3
    Discover if your email list is an asset or a liability with the EmailSmart Health Check - it’s quick & easy & 100% FREE (not all email platforms supported).
  4. 4
    Join the EmailSmart Kickstart Program including everything you need (software, tools, training, & support) to get the very best out of your email marketing - remember more emails seen = more sales.