In last week’s blog, I explained why it’s so dangerous to continually send emails to all of your unengaged contacts - these are the ones that might not have opened any of your emails for weeks, months or longer. Today I’m going to explain how to reach out to your...

Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I'll recap on the four pillars of deliverability that can all affect whether or not the emails that you send...

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In the previous blog post, I explained how list hygiene can impact your sender reputation and explained about the different types of “bad” email...

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In this blog post, I’ll explain how list hygiene can impact your sender reputation and I’ll also explain the different types of “bad” email...

It's probably no surprise to hear that I spend a lot of time looking at email statistics. Something occurred to me very recently. While we focus so much on open rates and click rates, there are other statistics that matter just as much, if not more. What other...

Today I'm writing about something that’s not always fully understood and I’m going to do my best to debunk a few myths along the way. IP Reputation, also known as Server Reputation, used to be one of the most important factors that determined whether or not your...

[This post was originally written in 2020 and has been recently updated in light of Google and Yahoo’s requirement for marketing emails to be authenticated using DKIM and DMARC from February 1st, 2024] Our unique SMART method to improve email performance makes it easy...

Last week’s Open Q&A on Email Deliverability was a huge success!  We had a great turnout for the live call with some great questions, and lots of people have already watched the recording. I’m going to be writing some blog posts answering some of the questions...

Right now, world events have meant that our lives, and our businesses, are more uncertain than most of us have ever seen. Some businesses are already in danger of collapsing. Others are having to make significant changes to the way they work. Some are having to move...