Smart Score – New Lead Click Rate

by | Aug 19, 2024

Imagine spending thousands of dollars on lead generation without realizing up to 50% of your ad spend is wasted. Sounds crazy right?

Well... 

After analyzing the email performance data for thousands of businesses we’ve discovered that for many businesses up to 50% of their new leads never click a single link in any of their emails.  

Meaning half of their new leads are either not getting their emails or their “calls to action” aren’t compelling enough to make them want to click…

…and until you can purchase directly from an email if your new leads aren’t clicking - they're definitely not buying!

EMAIL LIST OPTIMIZATION

With paid media, it’s common to use Split Tests & CRO (Conversion Rate Optimization) to improve the performance of your ads, landing & sales pages but what are you doing to optimize the performance of your email list?  

For example, by increasing your new lead’s click rates from 50% to 75% while maintaining the same conversion rate, you could increase your ROAS (Return on Ad Spend) by as much as 50%.  

New Lead Click Rate is a critical metric and is rarely talked about, especially when spending money to acquire new leads and using a sales process that relies heavily on email for conversion  e.g. lead magnets, webinars, book funnels, challenges, etc… 

In our experience if your new lead click rate is below 80%, you’re wasting your ad spend dollars & leaving easy sales on the table. 

Discover Your New Lead Click Rate?

Your New Lead Click Rate is one of the key metrics included in your EmailSmart Score.

After creating an account, you’ll be asked to connect your CRM. It only takes a few clicks and a few minutes more to run the analysis. It’s quick, easy, 100% FREE, secure & confidential. (looks just at email data, not personal or sales information).

Go here now to discover your New Lead Click Rate.


EmailSmart Score & New Lead Click Rate

The EmailSmart Score is out of 999. Scores in green are good. Scores in orange could benefit from improvements, and scores in red definitely need work.

The New Lead Click Rate is the percentage of new leads (added in the last 30 days) who have clicked a link in your emails.

Understanding Your New Lead Click Rate (Benchmarks)

Here’s benchmarks to evaluate your New Lead Click Rate and see if you might benefit from Email List Optimization: 

  • 90%: Top-notch. You’re doing incredibly well.
  • 80%: Still very good. A few improvements could help.
  • 70%: Room for improvement. You're not wasting much money, but there's potential for more conversions.

  • 60%: Worrying. You could increase effectiveness by as much as 50%.

  • 50%: Poor. Nearly half your ad spend is wasted, losing potential revenue.

  • Below 50%: Critical. Fix your deliverability issues before spending more on lead generation.

Case Study

In the EmailSmart Score example above, despite having a good Smart Score, only 45.6% of their new leads are clicking the links in their emails. In other words over half of their new prospects aren’t clicking any of their calls to action? 

(Go here to see how we improved their New Lead Click Rate and generated more sales by using the Email List Optimization process)


Next Steps

If your business could benefit from Email List Optimization but you prefer an expert to guide you through the entire process, saving you time and effort, go ahead and schedule a call and let's see how we can help you get better email results.

If you’ve missed any of the EMAIL LIST OPTIMIZATION series, here’s where you can catch up: