by Evan Samurin | Dec 9, 2024 | Email List Optimization
In the world of email marketing, maintaining engagement with your subscribers is key to driving results. But there’s a common challenge many businesses face that often goes unnoticed: email fatigue. When your subscribers feel overwhelmed by the number of emails they...
by Evan Samurin | Oct 15, 2024 | Email List Optimization
7 CTA Tips to Skyrocket Your Clicks & Conversions in Email MarketingIn email marketing, getting someone to open your email is only half the battle. The real victory comes when they take action—when they click on your Call-to-Action (CTA). But here’s the...
by Evan Samurin | Aug 19, 2024 | Email List Optimization
Imagine spending thousands of dollars on lead generation without realizing up to 50% of your ad spend is wasted. Sounds crazy right?Well... After analyzing the email performance data for thousands of businesses we’ve discovered that for many businesses up to 50%...
by Evan Samurin | Aug 12, 2024 | Email List Optimization
Ever since Apple introduced Mail Privacy Protection, accurately tracking email performance has become more challenging. However, there’s still a simple way to check your email performance and determine if you need to dig deeper. If you do need to investigate further,...
by Evan Samurin | Aug 5, 2024 | Email List Optimization
Over the years we have come up with various acronyms to describe best practices for sending emails. These include:RACE for managing your email list (Reputation, Authentication, Content & Engagement)& WILF for Email Content (Words, Images, Links...
by Evan Samurin | Jul 29, 2024 | Email List Optimization
EmailSmart Defender is part of our Deliverability Dashboard suite of apps designed to help you make more money for longer from your existing email list. It makes managing your email list quick and easy while also serving as an advanced diagnostic tool and a key...
