by Evan Samurin | Nov 6, 2025 | Email List Optimization
The Psychology of Email Interaction, and Why It’s the Hidden Key to DeliverabilityUnderstanding how people interact with emails is no longer just about creative writing or clever design. It’s about psychology, trust, and timing.Most marketers look at open rates and...
by Evan Samurin | Aug 14, 2025 | Email List Optimization
The 3 Pillars of Email Deliverability: Relevance, Trust, and EngagementWhen I talk to business owners about getting out of the spam folder and landing in the inbox, the conversation usually starts in the same place:“Isn’t deliverability just about making sure my SPF,...
by Evan Samurin | Jul 17, 2025 | Email List Optimization
Google Just Made It Easier to Unsubscribe. Here's Why That Should Shake You Up.Let me cut straight to it:Google has just launched a new feature inside Gmail called "Manage Subscriptions," and it's about to change the game for email marketers...
by Evan Samurin | Jun 25, 2025 | Email List Optimization
Introduction: A Home Security AnalogyIf you were to come to my home, you would see security cameras at my front door, above my garage, and on the side and back doors. I have sensors on every window and door, a glass break sensor inside, and a motion detector in the...
by Evan Samurin | Mar 20, 2025 | Email List Optimization
Are your carefully crafted emails consistently buried in Gmail’s Promotions tab, hurting your engagement and conversions?You’re not alone. It’s a common frustration among businesses, marketers, and SaaS teams. Everyone wants a shortcut, a quick fix, or a guaranteed...
by Evan Samurin | Feb 19, 2025 | Email List Optimization
Why Most Opt-in Campaign Follow-Ups Fail (and What to Do Instead)Most businesses struggle with follow-up sequences after someone opts in. They either:- Send too many emails upfront, overwhelming their leads and pushing them away.- Wait too long between emails, causing...
