by Evan Samurin | Jul 17, 2025 | Email List Optimization
Google Just Made It Easier to Unsubscribe. Here's Why That Should Shake You Up.Let me cut straight to it:Google has just launched a new feature inside Gmail called "Manage Subscriptions," and it's about to change the game for email marketers...
by Evan Samurin | Jun 25, 2025 | Email List Optimization
Introduction: A Home Security AnalogyIf you were to come to my home, you would see security cameras at my front door, above my garage, and on the side and back doors. I have sensors on every window and door, a glass break sensor inside, and a motion detector in the...
by Evan Samurin | Mar 20, 2025 | Email List Optimization
Are your carefully crafted emails consistently buried in Gmail’s Promotions tab, hurting your engagement and conversions?You’re not alone. It’s a common frustration among businesses, marketers, and SaaS teams. Everyone wants a shortcut, a quick fix, or a guaranteed...
by Evan Samurin | Feb 19, 2025 | Email List Optimization
Why Most Opt-in Campaign Follow-Ups Fail (and What to Do Instead)Most businesses struggle with follow-up sequences after someone opts in. They either:- Send too many emails upfront, overwhelming their leads and pushing them away.- Wait too long between emails, causing...
by Evan Samurin | Jan 13, 2025 | Email List Optimization
"The internet never forgets."This phrase holds true not just for social media posts or online search histories but also for your email deliverability. As a sender, every email you send, every interaction it garners, and every choice you make contributes to a digital...
by Evan Samurin | Dec 9, 2024 | Email List Optimization
In the world of email marketing, maintaining engagement with your subscribers is key to driving results. But there’s a common challenge many businesses face that often goes unnoticed: email fatigue. When your subscribers feel overwhelmed by the number of emails they...
