by Adrian Savage | Aug 11, 2023 | Uncategorized
The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox. Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...
by Adrian Savage | Aug 1, 2023 | Uncategorized
Some of the most common questions we get asked are around open rate reporting and click rate reporting. In particular, what can we trust? And what should we be looking at? In this post, I’ve answered three related questions that we’ve received recently....
by Adrian Savage | Jul 27, 2023 | Uncategorized
Managing your email engagement is vital. If you don’t do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you’ll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in...
by Adrian Savage | Jul 21, 2023 | Deliverability
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next (and most important) step is figuring out how to keep them happy and engaged with your content. These days mailbox...
by Adrian Savage | Oct 31, 2022 | Deliverability
No matter what Evan says, it was not my...
