The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox. Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...
Some of the most common questions we get asked are around open rate reporting and click rate reporting. In particular, what can we trust? And what should we be looking at? In this post, I’ve answered three related questions that we’ve received recently....
Managing your email engagement is vital. If you don’t do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you’ll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in...
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next (and most important) step is figuring out how to keep them happy and engaged with your content. These days mailbox...
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STOP LOSING MONEY! CHECK YOUR
EMAILSMART SCORE
WITH OUR FREE TOOL
If you complete your EmailSmart Score, we’ll enter you in a draw with a chance to win a
FREE CONSULTATION WORTH $1000
Get free access to this unique tool that will show you how much you could be losing right now and help you get more emails seen so you’ll get more sales.