How to Transform Your Content

The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox.  Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...

Email Engagement

Managing your email engagement is vital. If you don’t do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you’ll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in...

Why open rates still matter

When I was speaking at the recent Inbox 2022 event, I received a lot of comments from people where they quoted various email marketing experts who say “don’t pay any attention to open rates”. In my opinion, it’s a big mistake to ignore open...

Why deliverability is a dirty word

Evan and I prefer not to talk about deliverability if we can help it, and here’s why: It’s often seen as complex, scary and technical. Or, worse, it’s seen as someone else’s problem. It’s very common for people to say “The email platform I use has poor...