by Adrian Savage | Jul 30, 2020 | Deliverability
It’s amazing how much can change in less than 18 months. In February last year, I posted something on Facebook that started by saying “Right now, my business is more than £40,000 under water because of the decisions I made last year. I’ve got the cold from hell....
by Adrian Savage | Jul 23, 2020 | Deliverability
This week’s blog is slightly less related to the specifics of email deliverability. Instead I’m going to share my reflections after delivering a lot of training material in a fairly short period of time. The last week or so has been crazy for me, with several one-hour...
by Adrian Savage | Jul 16, 2020 | Deliverability
In last week’s blog, I explained why it’s so dangerous to continually send emails to all of your unengaged contacts – these are the ones that might not have opened any of your emails for weeks, months or longer. Today I’m going to explain how to reach out to...
by Adrian Savage | Jul 9, 2020 | Deliverability
Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I’ll recap on the four pillars of deliverability that can all affect whether or not the emails that...
by Adrian Savage | Jun 25, 2020 | Deliverability
Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In the previous blog post, I explained how list hygiene can impact your sender reputation and explained about the different types of “bad” email...
