Engagement Tracking Explained: Opens and Clicks
Some of the most common questions we get asked are around open rate reporting and click rate reporting. In particular, what can we trust? And what should we be looking at? In this post, I’ve answered three related questions that we’ve received recently....Email Engagement
Managing your email engagement is vital. If you don’t do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you’ll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in...