by Adrian Savage | Aug 11, 2023 | Uncategorized
The look and feel of your emails still plays a very important part in whether your email will land in the spam folder rather than the inbox. Why Does Content Matter? The content of your emails plays a big role in email deliverability because email providers want to...
by Adrian Savage | Aug 1, 2023 | Uncategorized
Some of the most common questions we get asked are around open rate reporting and click rate reporting. In particular, what can we trust? And what should we be looking at? In this post, I’ve answered three related questions that we’ve received recently....
by Adrian Savage | Jul 27, 2023 | Uncategorized
Managing your email engagement is vital. If you don’t do it, the Big Three mailbox providers (Google, Microsoft and Yahoo) will penalise you and you’ll be much more likely to see your emails end up in the junk, spam and clutter folders. Google in...
by Adrian Savage | Aug 26, 2022 | Uncategorized
❤️ No longer with us, but never forgotten ❤️
by Adrian Savage | Jun 30, 2022 | Uncategorized
When I was speaking at the recent Inbox 2022 event, I received a lot of comments from people where they quoted various email marketing experts who say “don’t pay any attention to open rates”. In my opinion, it’s a big mistake to ignore open...
by Adrian Savage | Jun 8, 2022 | Uncategorized
Evan and I prefer not to talk about deliverability if we can help it, and here’s why: It’s often seen as complex, scary and technical. Or, worse, it’s seen as someone else’s problem. It’s very common for people to say “The email platform I use has poor...
