by Evan Samurin | Aug 14, 2025 | Email List Optimization
The 3 Pillars of Email Deliverability: Relevance, Trust, and EngagementWhen I talk to business owners about getting out of the spam folder and landing in the inbox, the conversation usually starts in the same place:“Isn’t deliverability just about making sure my SPF,...
by Evan Samurin | Jul 17, 2025 | Email List Optimization
Google Just Made It Easier to Unsubscribe. Here's Why That Should Shake You Up.Let me cut straight to it:Google has just launched a new feature inside Gmail called "Manage Subscriptions," and it's about to change the game for email marketers...
by Evan Samurin | Jun 25, 2025 | Email List Optimization
Introduction: A Home Security AnalogyIf you were to come to my home, you would see security cameras at my front door, above my garage, and on the side and back doors. I have sensors on every window and door, a glass break sensor inside, and a motion detector in the...
by Evan Samurin | Mar 20, 2025 | Email List Optimization
Are your carefully crafted emails consistently buried in Gmail’s Promotions tab, hurting your engagement and conversions?You’re not alone. It’s a common frustration among businesses, marketers, and SaaS teams. Everyone wants a shortcut, a quick fix, or a guaranteed...
by Evan Samurin | Feb 19, 2025 | Email List Optimization
Why Most Opt-in Campaign Follow-Ups Fail (and What to Do Instead)Most businesses struggle with follow-up sequences after someone opts in. They either:- Send too many emails upfront, overwhelming their leads and pushing them away.- Wait too long between emails, causing...