When I was speaking at the recent Inbox 2022 event, I received a lot of comments from people where they quoted various email marketing experts who say “don’t pay any attention to open rates”. In my opinion, it’s a big mistake to ignore open...
Evan and I prefer not to talk about deliverability if we can help it, and here’s why: It’s often seen as complex, scary and technical. Or, worse, it’s seen as someone else’s problem. It’s very common for people to say “The email platform I use has poor...
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STOP LOSING MONEY! CHECK YOUR
EMAILSMART SCORE
WITH OUR FREE TOOL
If you complete your EmailSmart Score, we’ll enter you in a draw with a chance to win a
FREE CONSULTATION WORTH $1000
Get free access to this unique tool that will show you how much you could be losing right now and help you get more emails seen so you’ll get more sales.
