EmailSmart Articles
Overwhelm
Nobody likes overwhelm. If, like me, you're an entrepreneur, getting into a state of overwhelm can be particularly challenging.As someone who's sensitive at the best of times, overwhelm really gets to me. I start thinking about everything I need to get done. Too much...
New Year, New Sending Habits
Happy New Year! I'm looking forward to 2021 being the year we all get our freedom back. Almost everyone in the world has been affected to a greater or lesser extent by some sort of restriction to movement or social contact thanks to Covid. From a personal point of...
The Results Are In!
If you read my last blog, you'll hopefully know that I was going to conduct a split test to find out whether sending from my old domain was still getting better results than sending from the Deliverability Dashboard domain. So... The Results Are In... But Do...
How to Split Test Properly
I recently switched my email sends from an old domain to the Deliverability Dashboard domain.I wasn't totally surprised to see the open rates were lower when I sent from the new domain, but that might have been because of the actual email or content or lots of other...
Which is best? HTML vs Plain Text Emails
In this three-minute video, I'll quickly explain why you no longer have to send plain text emails to maximise your deliverability, but why it's important to still keep your emails as clear and simple as possible.https://vimeo.com/489901748
How Well Do You Know Your Audience?
If you saw my email earlier this week, you’ll already know that I’m presenting at the Inboxed Summit, which is happening in a couple of weeks from now. On Monday of this week, I was lucky enough to be invited to record the Q&A panel session with four other...
My Speaker Insight Presentation: How to Get More People Reading Your Emails
In this video, I'm sharing a great summary of the most important things you need to know about email deliverability and getting more of your emails into more of your audience’s inboxes. Many thanks to Helena and Kelly at Speaker Insight for hosting my presentation and...
What Can Change in 18 Months?
It’s amazing how much can change in less than 18 months. In February last year, I posted something on Facebook that started by saying “Right now, my business is more than £40,000 under water because of the decisions I made last year. I’ve got the cold from hell....
What I’ve Learned From Presenting My Email Deliverability Training
This week’s blog is slightly less related to the specifics of email deliverability. Instead I’m going to share my reflections after delivering a lot of training material in a fairly short period of time. The last week or so has been crazy for me, with several one-hour...