Is your email list an asset or a liability?

Between 30% and 50% of contacts on a typical email list are liabilities

The more emails you send to the liabilities on your list, the more your sending reputation will be hurt and the less chance there is of your emails being seen.

And the fewer of your emails are seen, the fewer sales you’ll make.

You could be losing tens of thousands of dollars in sales.

Here’s the thing: this is entirely under your control.

Find out how many liabilities are on your list and how to identify them so you can:

  • Avoid the spam folder
  • Boost your open rates
  • Get more emails seen
  • Make more sales

Get Immediate Access to The Beginners Guide To Being Email Smart


Within a month, my email open rates are up from 18% to 26% and email click rates are up from 3.5% to 5.5%, while bounces are down from 2% to 0.4%


Co-founder, Fertility Coach