by Adrian Savage | Mar 19, 2020 | Deliverability
Right now, world events have meant that our lives, and our businesses, are more uncertain than most of us have ever seen. Some businesses are already in danger of collapsing. Others are having to make significant changes to the way they work. Some are having to move...
by Adrian Savage | Feb 20, 2020 | Deliverability
An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the...
by Adrian Savage | Jan 29, 2020 | Deliverability
Anyone who knows me will know I talk a lot about the importance of managing your engagement. That’s because it can have such a huge impact on your deliverability and inbox placement, which means that more people will see and open your emails. Once upon a time, email...
by Adrian Savage | Jan 21, 2020 | Deliverability
Today, I’m going to share a sorry tale with you… I’ve been working with one of my clients since August – to preserve his anonymity I’ll call him Fred. I helped him improve his open rates from 12% to 25% between September and November by focusing his email...
by Adrian Savage | Dec 17, 2019 | Deliverability
Engagement is the holy grail when it comes to maximising your chances of hitting the inbox. The greater your engagement, the more likely it is that Google, Microsoft and Yahoo will deliver your messages to the inbox rather than the spam folder. Many people ask me,...
