Should You Re-Send to Un-Opens?

In this three-minute video, I’ll quickly explain why it’s no longer a good idea to re-send your email broadcasts to the people who didn’t open it the first time round. And check out the link below, I really recommend...

1 Billion Not Out

1 billion not out. Not a bad cricket score If you ever wanted proof that nothing is ever as bad as it seems, here it is.6 years ago, I had to let all my team go, close my business and, just a few months later, go personally bankrupt. This is something I’ve not...

Introduction to Authentication

Getting your authentication right is vital. If you don’t, you’re risking many of your emails going to spam, even if you’re doing everything else right. All three authentication methods described here can only be set up if you have access to your DNS...

Overwhelm

Nobody likes overwhelm. If, like me, you’re an entrepreneur, getting into a state of overwhelm can be particularly challenging.As someone who’s sensitive at the best of times, overwhelm really gets to me. I start thinking about everything I need to get...

New Year, New Sending Habits

Happy New Year! I’m looking forward to 2021 being the year we all get our freedom back. Almost everyone in the world has been affected to a greater or lesser extent by some sort of restriction to movement or social contact thanks to Covid. From a personal point...