[This post was originally written in 2020 and has been recently updated in light of Google and Yahoo’s requirement for marketing emails to be authenticated using DKIM and DMARC from February 1st, 2024] Our unique SMART method to improve email performance makes it easy...

Last week’s Open Q&A on Email Deliverability was a huge success!  We had a great turnout for the live call with some great questions, and lots of people have already watched the recording. I’m going to be writing some blog posts answering some of the questions...

Right now, world events have meant that our lives, and our businesses, are more uncertain than most of us have ever seen. Some businesses are already in danger of collapsing. Others are having to make significant changes to the way they work. Some are having to move...

An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the...

Anyone who knows me will know I talk a lot about the importance of managing your engagement. That’s because it can have such a huge impact on your deliverability and inbox placement, which means that more people will see and open your emails. Once upon a time, email...

Today, I’m going to share a sorry tale with you… I’ve been working with one of my clients since August - to preserve his anonymity I’ll call him Fred. I helped him improve his open rates from 12% to 25% between September and November by focusing his email efforts only...

One of the first recommendations I make to help people get more emails into the inbox is to only send emails to the people on their list who have opened something recently.  The main reason is that the Big Three mailbox providers (Google, Microsoft and Yahoo) favour...