Is your email list an asset or a liability?
Between 30% and 50% of contacts on a typical email list are liabilities
The more emails you send to the liabilities on your list, the more your sending reputation will be hurt and the less chance there is of your emails being seen.
And the fewer of your emails are seen, the fewer sales you’ll make.
You could be losing tens of thousands of dollars in sales.
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Here’s the thing: this is entirely under your control.
Find out how many liabilities are on your list and how to identify them so you can: